Speaker: Tom Gerace, Founder & CEO, Skyword

Top brand marketers from MasterCard, New Balance, and Western Digital describe their break-through moments when they bucked the status quo, took a risk, and liberated their teams from marketing practices that no longer work. Instead they chose to tap into the customer passions and focus on sustainable, meaningful storytelling. Get an inside view of the good, bad and ugly of what it took to get there. And hear how they are transforming relationships with their customers by actually becoming what their customers love, rather than interrupting what they love.

Take-aways:

• How to uncover the "breakthrough" ideas that separate your brand from the pack
• What it takes to shift the mindset of your organization to embrace marketing change
• Keys to tapping into the passions of your customers when you have what could be considered a boring product
• How to avoid being a "one-hit wonder" by building the must haves for sustainable, scalable brand storytelling into your organization
• Roadblocks or obstacles to success and how to avoid them