Gerace, Tom
Founder &
CEO, Skyword
Tom Gerace is founder and CEO of Skyword, a leading content marketing software and services company. With a powerful combination of technology, services and content creators, Skyword liberates marketers from outdated marketing approaches and inspires them to create deep connections with customers through meaningful storytelling. MasterCard, New Balance, Western Digital, United Way, and IBM are among the companies that partner with Skyword to create lasting relationships with customers through content that informs, entertains, and converts.
Gerace also founded Be Free, a publicly traded affiliate marketing platform and services company. Be Free transformed online advertising from pay-per-view to pay-for-performance advertising. At the time of its acquisition by ValueClick, Be Free served more than 300 leading brands including barnesandnoble.com, Citibank, eBay, AOL, Lending Tree, Bertlesmann, Time Warner, IBM, Dell, and Microsoft.
Website: Skyword