Speaker: Tom Martin, Author, The Invisible Sale

Today's self-educating buyers are hiding behind the anonymity of a Google search and an abundance of free digital content to conduct pre-purchase research thus cutting your company's sales force out of the process. In this session you'll learn how to find and convert these invisible buyers, by harnessing the power of Propinquity - the science of relationship formation - combined with social media, content and email marketing to create your own Painless Prospecting platform.

Take-aways:

• Propinquity - learn how the science of relationships effects your content distribution strategy
• Sales Radar - self-educated buyers don't follow the traditional sales funnel, you have to track them on a sales radar to properly target your outbound sales efforts
• Cobblestones & Cornerstones - a simple, disciplined process to help your organization create more content, more effectively than you are today