John Deere And The Furrow: The Original Content Marketers

Speaker: David Jones, Publications Manager, John Deere

Join editor and publications manager David Jones of John Deere for a look into the inner workings of The Furrow and Homestead Magazines, and find out how The Furrow has stayed relevant after nearly 120 years in print.



Take-aways:

  • How a sponsored publication like The Furrow keeps readers coming back
  • Why…and how…The Furrow has maintained its editorial independence from John Deere
  • What John Deere and THE FURROW do better than anyone else in ag.