Speaker: Lee Odden, author, Optimize

A never ending stream of high quality content simply isn't sustainable for most organizations. But what if Content Marketers could tap into a rich source of content optimized for engagement, sharing and action? Through several influencer content marketing case studies, this presentation will help you:

TAKEAWAYS:

• Understand the difference between brandividuals and influencers
• Identify, qualify and recruit influencers
• Select the right topics and content formats
• Promote and measure influencer co-created content