Director, Content Operations, Illumina

Kathleen Pierce is the Director, Content Operations at Illumina, a life sciences company that recently announced the long-sought $1000 genome. For the past 20 years, Kathleen has focused on driving a consistent, compelling brand experience through functions like localization, commercial content, and enterprise-level systems and processes. Recent team programs include implementing enterprise content-quality software, eliminating 60% low-ROI content from the CRM, and providing customers with a personalized user-guide generator to reduce support costs and increase pull-through.

Kathleen Pierce

Website: Illumina.com

Session: How Global Content Marketing Threatens Your Brand