Speaker: Kathleen Pierce, Director Content Operations, Illumina

When companies scale, consistent brand and quality often become a dream instead of a reality. Mergers and acquisitions use different terminology and tone; translations from Marketing sound different than the ones from technical writing; regional groups create their own content under the radar. Your brand equity might look great in English but get a failing grade in the rest of the world. Find out the three questions that Illumina asked to reveal their level of brand risk and set them on the path to sustainable global success.

Take-aways:

• You'll learn practical techniques for driving master terminology management.
• Strategies for bringing regional offices under the tent.
• How to reduce brand risk from unexpected areas like supply chain.