Speaker: Brian Clark, Founder & CEO, Copyblogger + Jerod Morris, Director of Content, Copyblogger Media

Yes, content marketing - because that's what works with social, search, and most importantly, your prospects . Perhaps you've already worked out a general content strategy, but what now? Copyblogger Media founder and CEO Brian Clark and Copyblogger's Director of Content Jerod Morris walk you through an execution approach that works.

Take-aways:

• How to match business objectives with content creation
• Why email lists exemplify your audience asset
• The vital roles of producer and director on the content team
• How to create a marketing machine from content assets
• Much more …