Craigwell, Katrina
Global Manager,
Digital Marketing, General Electric
Katrina Craigwell is Global Manager, Digital Marketing at General Electric (GE). She is responsible for digital content creation and distribution strategy for GE in the U.S., as well as partnering with GE's digital teams globally. Prior to her role at GE, she was Associate Director at social media agency Attention, working with clients including CNN, HLN, WE tv, A&E, The Guardian, and Morgans Hotel Group. Craigwell began her career in public relations at the Independent Film Channel, working on some of the network's first social media campaigns. She graduated from the University of Toronto with a degree in International Relations. Craigwell was named to Forbes' 30 Under 30 in Marketing & Advertising for 2014, and AdAge's Creativity 50 in 2012.
Website: General Electric
Session: How GE Determines What Channels Make The Most Impact