Speaker: Katrina Craigwell, Global Manager, Digital Marketing, General Electric

Channel strategy is key to every enterprise. Content in each channel needs to have a different purpose, process and reader goal to be successful. In this interactive presentation, Katrina Craigwell from GE will review how GE has found success, and challenges, specific to their visual storytelling channels such as Instagram, YouTube and Tumblr.

Take-aways:

• Defining brand voice and target audience
• Partnering with content creators across platforms
• Driving deeper user engagement over time