Speaker: Robert Rose, author, Managing Content Marketing

(Continuation from Part 2 held at 11:00 am) Any successful content marketing plan starts with a codified, realistic and achievable strategy that is clear, powerful and will actually move the needle. Let's take real, actionable steps toward creating that for our business. In this two-part intensive session, we'll walk through different types of strategies, how to start, where to identify the opportunities, and then actually walk through the steps needed to create that documented strategy that we can use to start our process. This session is for intermediate content marketers who understand what content marketing is, but are looking to take the next actionable steps in their business.