User acquisition is, above all else, a mindset. The tactics will always vary according to the circumstances of the network or audience you're targeting, but the thought process is always very similar. We want to take you through the thought process from the very beginning. By the end, you'll be able to pick this process apart and reverse engineer it - doing so will work on any other network and with any other product or service.

This is probably the most important chapter in this book, so pay attention.