Competitive Intelligence

Your competitors are a useful and even valuable benchmark. Comparing your app to your competitors can show you what areas your app need to improve.

App Downloads

It isn't possible to know exactly how many downloads your competitor has but you can gain a general idea through research. Many times, apps announce download numbers in press releases. Use those numbers in partnership with their app rankings and compare the data with your own numbers and ranking to form an idea of their downloads.

App Price

Does your app cost $1.99 and your competitor's app is free? If you plan to sell your app while the competition is offering a similar product for free, you must be sure to provide siginificantly more value.

App Rankings and Vertical

Track the rankings of your app and your competitiors each week.

Update Cycle

Understanding your competitiors update cycles and purpose for each release. Were they fixing bugs or adding new features?

Number of Review and Average Customer Ratings

These numbers are important to track in order to see how they change over time and how your own app compares.