Janice Fraser is a globally recognized voice in Lean Startup methodology and the founder of LUXr, the leading provider of coaching products for startup founders worldwide.

She is a serial entrepreneur, designer, and advisor to early stage companies. She has raised capital, founded both successful and failed startups, and consulted to large enterprise. Prior to starting LUXr, Janice was a founding partner of Adaptive Path and served as the company's first CEO.

Laura Klein is the founder of Users Know, a UX design consultancy for Lean Startups. She's been an engineer, user researcher, and interaction designer for companies in Silicon Valley for more than 15 years. She writes about it all on her popular blog, Users Know.