Beth Comstock leads GE's growth and innovation initiatives, including three company-wide platforms: GE Industrial Ventures, which partners entrepreneurs with GE capabilities and investments, and ecomagination and healthymagination, which harness innovation for better environmental and health outcomes. As Chief Marketing Officer, she also leads all sales, marketing and communications functions.

Previously she served as President of Integrated Media at NBC Universal where she oversaw ad sales, marketing and research, and led the company's digital media efforts, including the formation of hulu.com, Peacock Equity, and ivillage.com.

In 2003, she was named GE's first Chief Marketing officer in more than 20 years. She has held a succession of roles at GE, NBC, CBS and Turner Broadcasting.

Beth is a member of Nike's Board of Directors and Trustee president of the Smithsonian's Cooper-Hewitt National Design Museum. Beth is a graduate of the College of William and Mary.