When you type in www.rebel.com, you are accessing our website through a top-level domain - that is, a .COM. The TLDs you will be concerned with can be broken down into two main subcategories:

1. Country Code: ccTLDs are two letter domains that are for use in specific countries. In Canada, the ccTLD is .CA. Many Canadian-based companies prefer .CA domains as they tell potential customers where they are from before they even land on their website.

2. Generic: gTLDs are domains that are over three letters. Included in this list are the common (or "vintage") domains like .COM, .NET, .ORG, but there are many other unique gTLDs that can help you to stand out - if you're an artisan pizza shop, .PIZZA is your time to shine!

We'll discuss some of the more interesting and fun gTLDs in the coming pages, but for now we want to give you a primer on the next big component of upping your digital game - search engine optimization.