Your Format Is Hurting Your Growth
If you've created long-form content, chances are that you've published it in one of the following ways as a PDF, a webpage, or on paper.
All of these formats have significant drawbacks that are affecting the growth and usage of your content:
|
PDF
|
Webpage
|
Paper
|
|
|---|---|---|---|
| Pros | - Easy - Inexpensive - Secure |
- Easy - Inexpensive - Editable - SEO - Analytics |
- Looks nice |
| Cons | - Cannot edit - Not formatted for screens - Hard to search - Not indexed by Search - Not trackable - No analytics - Not multimedia |
- Anonymous users - Not optimal for long-form - Rely on people coming back |
- Expensive - Can't share - No analytics - Bad for the environment - No links back to your brand - Not multimedia |
The Guides.co format provides all the pros above with none of the cons.
The Guides format optimizes the user experience by making it easy to use on any device and simple ways to search & jump to topics of interest. Furthermore they can post feedback, have discussions, and easily share the content by email, link, or social media. Finally, users can save and subscribe to the content making it easy to find in the future, and when the content is updated, they are notified.
An Example
Consider the guide below, The Ultimate Growth Hacking Sourcebook. It is 87 "pages" long and almost 24,000 words. As a webpage it would scroll endlessly. As a pdf or book, it could be printed, but many of the recommendations in the guide include links to products and services that change over time, making the guide dated and obsolete.
Furthermore, Mark can see real-time analytics that provide useful insight on total views, engagement by page, traffic sources, & subscribers which help him optimize his content and delight his audience.
