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My BKExperience
The MyBKExperience survey is a strategic initiative by Burger King to engage customers directly, seeking their input on everything from menu selections, including hidden gems and gluten-free options, to the overall dining ambiance. It's a platform where feedback on the breakfast menu and adjustments during holiday hours are also welcomed. This approach not only ensures that customer preferences are prioritized but also fosters a culture of continuous improvement within the franchise. Participating in the survey often rewards customers with discounts or free items, making it a win-win for both the company and its patrons.