Misukanis, Susan
President,
TopRank Online Marketing
Susan Misukanis, President of TopRank Online Marketing, is a digital marketing veteran who will share her passion for content marketing when she hosts the 2014 CMW Tech Lab.
A self-professed Betty White fan, Susan promises it will be "Hot in Cleveland" when she explores the topics of persona development, buyer journey mapping, content synchronization and conversion best practices.
She is honored to attract a team of stellar technology content marketing experts from LinkedIn, Dell and TopRank to present. This six-hour concentrated workshop will teach content marketers how to attract target buyers and escort them through the funnel via a make-sense content experience.
Join Susan, Jason Miller, Pam Didner, Koka Sexton, Connie Benson and Lee Odden for the 2014 CMW Tech lab and receive actionable tactics designed to heat up your content marketing strategy.
Website: TopRank Marketing
Session: Tech/Software Industry Lab