Speaker: Susan Misukanis, President, TopRank Online Marketing

Guest Speakers include: Deanna Lazzaroni, Pam Didner, Koka Sexton, Connie Benson and Lee Odden

How to Plan, Develop & Optimize A Content Marketing Program for Tech

Through a combination of instruction, case studies, exercises and discussion, this lab will provide attendees a start to finish program for tech software industry content strategy, development, amplification and performance optimization.

The layout of the tech lab includes:

• Introduction and capture of attendee top challenges
• Content Planning Model - Attract, Engage, Convert
• Exercise
• Audience Segmentation, Profiles & Personalization
• Best Practices for Editorial Calendars: Evergreen, Repurposed, Curated, Co-Created
• Workflows - Content Sourcing with Internal SMEs & External Influencers
• Integration with SEO, Social & PR for Amplification
• Performance Monitoring and Optimization
• Takeaways & Discussion

Sponsored by IDG Global Solutions.