Manager, Marketing Research & Education, Salesforce.com

Mathew is the head of thought leadership for B2B marketing at Salesforce.com. A consummate writer, he authors a column for Clickz.com on marketing automation, writes for multiple blogs, and has been featured in publications such as Marketing Automation Times, Mashable, DemandGen Report, Marketing Sherpa, and is the author of Marketing Automation for Dummies (Published by Wiley February 2014). As a speaker Mathew speaks more than 50 times per year around the world at events such as Conversion Conference, Dreamforce, SugarCon, and to companies including Microsoft, UPS, DELL, and Restaurants.com, to name a few.

Matthew Sweezey

Website: salesforce.com

Session:

(2) Advanced Lead Nurturing Tactics Based On New Behavioral Research