Speaker: Matthew Sweezey, Manager, Marketing Research & Education, Salesforce.com

Please note: This is a follow up session to "Advanced Lead Nurturing Strategy" but its attendance is not required for this session.

DESCRIPTION: Lead nurturing is not just email marketing, but rather a digital relationship, which must be crafted around the consumer. Follow Mathew as he shares new research on modern consumer behavior and how it shapes modern tactics for lead nurturing. This is an advanced session, so please expect new theories, tactics, and ideas.

Take-aways:

• The difference between nurturing tactics for Marketing and Sales
• Stage based marketing, and how it applies to dynamic nurturing
• The 7 tactical lead nurturing programs
• How to use secondary calls to action to move prospects though the funnel
• How to craft the perfect subject line based on consumer insights