Westby, John
Director, Digital
Marketing, SilkRoad
With more than 15 years of experience in b2b technology marketing, John has always been passionate about creating content that delivers high levels of engagement and response. At SilkRoad John leads a team of digital marketing professionals focused on driving revenue through content marketing and intensive prospect and customer experiences with the SilkRoad brand.
Website: johnwestby.com
Session: Make Your Buyers Journey Smooth As Silk By Building Interactive Customer Dialogues And Experiences