Speaker: Seth Liberman, CEO, SnapApp + John Westby, Director of Digital Marketing, SilkRoad

In this must-attend presentation, join John Westby, Director of Digital Marketing at SilkRoad and Seth Lieberman, CEO of SnapApp, as they provide a behind-the-scenes look at how SilkRoad is successfully using interactive marketing apps to deliver richer, more valuable user experiences to prospects at each stage of the buyers journey, driving increases in lead generation and conversion.

Take-aways:

• Translating thought leadership into consumable interactive user experiences is highly effective in driving audience engagement and breaking through prospects' increasing content overload
• These experiences can be used to not only drive top of funnel lead generation but also to collect the data needed to builder richer, more actionable prospect profiles
• With the right technology and success coaching support, scaling the production of marketing experiences is possible without the need for marketers to rely on expensive and time-consuming IT support
• John and Seth will deliver real-world examples of campaigns that SilkRoad has run using the SnapApp platform