Speaker: Paull Young, Director of Digital, charity:water + Jon Tauber, Head of Sales, Central Region, Outbrain

charity: water is on a mission to bring clean and safe drinking water to every person on the planet. But how do you raise awareness about the 800 million people living without life's most basic need without a marketing budget? The answer is by creating content that inspires people to give -and ensuring that this content is distributed to large audiences in a strategic way.

TAKE-AWAYS:

• Understanding the critical role content distribution plays in a content strategy
• Best practices content marketing for non-profit organizations
• How charity:water distributes its content to target audiences