Speaker: Shane Snow, Co-Founder and Chief Creative Officer, Contently

In this high-energy session, Contently Co-founder Shane Snow will step back to show the CMWorld crowd how the key to standout content marketing is the same thing that has connected humans since the dawn of history: compelling storytelling. Through engaging stories and case studies, Shane will show how storytelling-not just publishing-has transformed lives and built relationships between consumers and businesses throughout history, from the Cuban Revolution to Sephora to the Brooklyn Nets, and how marketers can up their storytelling and build stronger relationships with their customers.

Take-aways:

• The difference between publishing and storytelling, and how brands can do the latter better.
• The biological science of why storytelling changes minds and builds relationships.
• How brands that ride the coming storytelling wave can capture extreme earned media value in the next 12 months.