Speaker: Jon Loomer, Advanced Facebook Marketing Strategist, Jon Loomer Digital

The new and inexperienced advertisers will squawk that Facebook ads don't work. The truth is that they not only work, they've never been more profitable. But you can't take shortcuts or press the easy button and expect to succeed. The secret to profitability is found within five key targeting and monitoring tools.

Take-aways:

• Learn about the simple 4 Step Facebook Sales Funnel and why Likes still matter
• Understand the targeting tools the pros are using and how they can lead you to profitability

• Break down the metrics that matter with customized reports and deep analytics