The Hottest Term In Content Marketing: The Opportunities In Native Advertising

Speaker: Mitch Joel, President & CEO, Twist Image

Panelists:

  • Susan Borst , Director of Industry Initiatives, Interactive Advertising Bureau (IAB)
  • Doug Kessler , Co-founder and Creative Director, Velocity Partners
  • Brant McLean , Director of Brand Partnerships, Tumblr
  • Stacy Martinet , Chief Marketing Officer, Mashable
  • David Spiegel , VP of Brand Strategy & Social Publishing, Buzzfeed

Native advertising is the hottest term in the industry. Listen to a combative session on why native advertising is both good and bad, and what the opportunities are for marketers right now. Panel sponsored by iab.