B2B Blogging Driven By Employees

Speaker: Rick Short, Director of Marketing Communications, Indium Corporation

Everyone wants a highly effective blog program. This session reveals proven strategies and tactics that will help you rapidly establish an accepted high-ROI, low-maintenance program.



Take-aways:

You will learn how to:

  • gain executive buy-in
  • establish goals & metrics
  • develop your unique style
  • determine who to target
  • select authors