Speaker: Shafqat Islam, Co-Founder & CEO, NewsCred + Jason Miller, Head of Global Content & Social Initiatives, LinkedIn

This will be the biggest year yet for branded content, and it's easy to get caught up in the frenzy and excitement. That's why marketing teams need practical frameworks to keep them focused on the science behind their campaigns. What metrics should we focus on when deciding which campaigns were successful and why? Don't miss this session to learn how to effectively measure the ROI of content marketing.