Speaker: Todd Wheatland, Author, The Marketer's Guide to SlideShare

LinkedIn's where the content marketing action is at in 2014. Even - gasp! - for consumer marketing, people and companies of every size are using LinkedIn's platforms in ways that were unthinkable even a year ago.

Join Todd Wheatland - author of The Marketer's Guide to SlideShare - on a run through of the 6 hottest new techniques for getting business results from LinkedIn.

From cross-platform outreach to offsite lead-gen, this session's guaranteed to introduce you to new ideas that will deliver outsize results.

Take-aways:

Along the way, you'll learn how to:

• Leverage your social connections on other platforms to build visibility on LinkedIn
• Repurpose content on both SlideShare and LinkedIn to maximize lead generation
• Engage with Company followers for real sales results