Speaker: Kevin Briody, Senior Vice President, Content Marketing, Pace

What happens when you move beyond a pilot, and try to adopt content marketing at enterprise scale? Much of the conversation around content marketing best practices focuses on narrow examples - a blog, a social media program, a content strategy, or a promotional campaign. However when it comes to making content marketing work across large organizations and throughout the full marketing mix, the challenges, along with the risks and opportunities, become significantly more complex. Join senior marketing leaders in a panel discussion exploring hard won lessons in making content work for some of today's largest brands.

Take-aways:

• Understand the rapidly evolving role of branded content in crafting a search-driven digital marketing strategy
• Learn the challenges faced by some of the biggest brands employing content marketing today
• Get a glimpse into how large-scale marketing organizations are tackling the content marketing challenge
• Understand how a brand should use content to stand out in a highly competitive online space dominated by timely news content