Speaker: Rebecca Lieb, Industry Analyst, Altimeter Group

It's a jungle out there. Over 150 vendors sell content marketing solutions for a plethora of tasks and problems, from curation and aggregation to metrics and analytics, optimization, production, creation and workflow. The vendor ecosystem is rapidly shifting and changing. What tools do content marketers want, and which ones do they really need? New research from Altimeter Group matches the available solutions to marketers' real-life scenarios and requirements.

Take-aways:

This session provides a methodology to help you:

• Define your organization's unique content marketing tool needs
• Understand integration requirements (no tool is an island)
• Identify the vendors and tools that match your own requirements