Speaker: Maggie Burke, Senior Director In Corporate Marketing, EMC Corporation

As email marketing and whitepapers become marketing tactics of the past, companies need a new way to connect with customers and keep them engaged. Creative, compelling visual storytelling is a key component of building brand advocacy, loyalty and engagement and there are stories everywhere if you just know where to look.

Take-aways:

• Learn how to identify and incorporate the components of a compelling video story
• Learn how to create video stories that connect broad audiences both internally and externally
• Learn how to use video storytelling to engage audiences in a conversation with your brand