Speaker: Jay Acunzo, Director of Platform And Community, NextView Ventures

Ebooks are perhaps the most saturated tactic to drive leads and prove the ROI of content. As audiences grow tired of the format and marketers try to squeeze out more results, it's time to examine the content "offer" more deeply and figure out what's next.

Take-aways:

• What makes an effective content offer in general
• Other types of content besides ebooks that drive ROI (with data and examples)
• The playbook that puts this content to work building audience for your company