Speaker: Robert Rose, Author, Managing Content Marketing

We are moving into a new era of marketing - one where the creation of value through content-driven experiences will be the focus. Yes, the practice of marketing is changing - again. There's only one challenge: we haven't changed. CMI's Chief Strategy Officer will discuss the current transformation of the marketing department both inside and out - from a subservient department that creates content only to describe the value of a product or service - and into a department that knows how to create, manage and lead the creation of valuable experiences over the next decade.