Speaker: Scott Stratten, Author, Unmarketing

Apparently content marketing has changed, or has it? It seems like we've lost focused on what content to create, and everything is being focused on where to create it. While data is relevant, trends can be telling and "the place to be" may have changed, core content marketing hasn't as much as you may think.

Take-aways:

• The audience will have a much clearer picture of what tools will suit their needs and which ones to ignore.
• Be able to determine why no one watches your crappy corporate video, and why others spread like wildfire.
• Distinguish between real content platforms, and the fakers/faders.