Speaker: Tim Washer, Social Video Producer & Comedy Writer

Learning a few key principles of improv comedy can transform any content marketer into an idea factory. We'll discuss how to generate a list of video concepts for your editorial calendar, easy and inexpensive ways to produce your new ideas, and how to navigate the corporate approval process. We'll also discuss approaches to ideation, and why you should never use the term "ideation".

Take-aways:

• How to use storytelling to humanize your brand
• A model for producing a low-budget mini-documentary
• A simple formula for creating comedy video concepts