Speaker: Doug Kessler, Co-Founder and Creative Director, Velocity Partners

Great content brands know that success is not just about what you say, it's about how you say it. Tone of voice is the secret weapon of the best content marketers - but it's not as simple as nailing everything down in a ToV policy.

Take-aways:

• What tone of voice can do - and what it can't do for your content brand
• How to create a flexible tone of voice - that's consistent without being restrictive
• How to brief writers - to nail your brand's tone of voice
• How top content brands use tone of voice to stand out with a distinctive style