Speaker: Scott Monty, Executive Vice President of Strategy, SHIFT Communications

The public face of your company is critical with how people perceive and interact with your brand. Having the right people in that role makes all the difference when "humanization" is all the rage.

Take-aways:

• Learn how to spot the combination of instinct and business savviness that serve as the foundation of a good spokesperson.
• Discover how to avoid pitfalls and use personality to your company's advantage.
• Create messaging to support your business goals and to make your best people shine.