Speaker: Jonathon Colman, Content Strategist, Facebook

Web sites, blogs, and social presences often aren't enough to keep your audience engaged because we've entered the age of apps, where content is a product in and of itself. But how do you take the next step to build useful products with great content? This is a job for content strategy.

TAKE-AWAYS:

• Think beyond your web site to build content-first products and apps
• Learn about tools and techniques for integrating content strategy at every stage of the product design process
• See and review examples of content products developed at Facebook