Speaker: Peter Beller, Director of Content, Ebyline

Panelists:

• Jen Dennis, Content Marketing Consultant, Bed, Bath & Beyond
• Claire Robinson, Senior Director Brand Media Production, Forbes Media
• Nicole Smith, Managing Editor, TechPage One, Dell

DESCRIPTION: Now that your brand is a content publisher, what's next? Industry experts share secrets of the traditional newsroom and how they helped shape and scale their content strategy.

Take-aways:

• Designing content for your audience: how the ideation process works
• How to source great content from journalists, freelancers and team members
• Managing the content process-how to create a repeatable model that scales
• Promoting your content organically to gain audience and followers