Pilot Findings: Reaching Income Qualified Ontarians
Description
Luke O’Connell, Executive Director, Smart Saver<br /> Sasha Tregebov, Director, The Behavioral Insight Team (BIT) Canada <br /> <br /> Join Luke and Sasha to learn how they worked together to identify new pathways and messaging to increase participation in income qualified energy assistance programs. Using a combination of digital pathways, curated messaging and incentives, we will share how The Omega Foundation is striving to increase take up in these valuable programs. Evidence from our ongoing Ontario pilot will be shared, highlighting how these tools can impact program participation among hardly reached households.
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