Change Management And Content Marketing Strategies To Break Through The Internet Silos

Speaker: Gianni Giacomelli, Senior Vice President, Chief Marketing Officer, Genpact + Amrita Thapar, Content Leader, Genpact

From creating content at scale to optimizing how it's used, listen to both a transformation and innovation story on the "Art of the Possible" in this must-attend presentation from GE spin-off Genpact, a global leader in transforming and running business process and operations for hundreds of long-term clients including more than 100 of the Fortune Global 500.

Take-aways:

  • What it takes to create a content eco-system and virtual "newsroom" in a matrix organization structure
  • Building workflows and systems that are scalable, flexible, and durable
  • How to influence internal stakeholders, contributors and naysayers
  • How to drive content adoption and "thought leadership" culture in the sales organization
  • How to generate market impact through content