Speaker: Mike Brown, Founder, The Brainzooming Group + Pam Didner, Author, Global Content Marketing

Wherever two or more are gathered, there is content - if you take advantage of it! This session will help those involved in event and sponsorship marketing to identify robust strategies for fully exploiting content opportunities wrapped up in their events.

Take-aways:

• Developing an event strategy that maximizes content opportunities.
• Determining the right balance between user-created content and content from the event organizer.
• Employing various event models to create even more content opportunities.