A Jump Start Guide To Desk Marketing & Selling For SaaS

by Guides Team

Let the truth be told ­ SaaS businesses are amazing. Predictable recurring revenue, great margins and inbound marketing. Best of all, the ability to operate from India and sell to the world.

But a key challenge in sustaining and growing a SaaS business is effective marketing ­ you need to constantly drive the right traffic to your site, get people to trust your product, help them signup to see value and then eventually convert them into customers.

This guide will look at marketing, onboarding and selling methods to power your SaaS business. The goal of this guide will be to educate Indian SaaS entrepreneurs (beginners) on marketing their SaaS product to the US audience.

Target Companies & Audience : Who is this guide meant for?

This guide is meant for first time SaaS entrepreneurs, and their founding teams that have a self­service SaaS product and are interested in understanding the foundational elements of marketing and selling to the US audience.

What is guide is *not*

This guide is not a tutorial, blog post, faq or a how­to guide. This guide carefully lays out best practices, tactics, high level goals and processes that have worked for a few Indian entrepreneurs selling their products online to global customers. This guide is created on the principles of a case­based learning approach.