The Complete Guide To Content Marketing

by Wyzowl

Content Marketing is one of the hottest growing marketing trends. It's an effective strategy for companies of all sizes that relies on creating informative and helpful content in multiple formats to engage your customers, educating them and helping them become familiar with your brand - rather than making a direct sale.

Whether you're new to content marketing or already on the bandwagon, this guide will help you increase the quality of your content marketing efforts and translate that into business growth.

We'll cover:

• How To Build A Foundation - in order for content marketing to be effective, you have to make sure you properly understand your who your customers are, what they are looking for and how your competitors are currently helping them (or not).
• How To Create Engaging Content - creating engaging content can be like a science. We'll share a process that you and your team can follow in order to start creating really rich content everyone will love.
• Which Tools & Channels You Should Use - when it comes down to which tools and channels to use for content marketing, there are a lot of them. But each has specifics and we can help show you how to effectively use each one.
• How To Be Effective At Promoting Your Content - savvy bloggers and content marketers know that promotion should take up 80% of your content marketing time. But, we'll show you how to leverage your audience and industry influencers to help you.
• How To Analyze And Report On Your Efforts - every business needs to have tracking and reporting in place to help measure the effectiveness and return of their marketing efforts. This will not only help you get better, faster, it will help you see the value of content marketing to your business.

Wyzowl has helped over 1000 clients and more than 500 businesses with their content marketing, with services ranging from infographic design to video production. We know you'll find great value in this guide and can't wait to see what you think of it!