Paul GoldstonPG

Paul Goldston

As Head of ROI at Reload Media, Paul has the important task of ensuring that all of Reload's clients are gaining positive returns for every marketing dollar they spend. His primary focus is on ensuring Reload is achieving and surpassing both internal and external client benchmarks. Paul’s specialist areas include search engine marketing, social media strategy, conversion optimisation and integrated digital strategy. Paul recently completed a whirlwind tour around Australia and New Zealand as a guest of the Google Australia team. On the tour, Paul discussed the importance and value of Google+ from an agency perspective. He was also invited to speak on a panel at Google HQ in San Francisco earlier this year on the topic of AdWords in the APAC region.