How to Market Your Business on Pinterest
How to Market Your Business on Pinterest
In this guide, you'll learn how to leverage Pinterest to market your business through the use of rich, engaging content.
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How To Build A Startup: The Lean LaunchPad
by Steve Blank
Building a business is more than just creating a product and hoping people buy it. You need to create and validate many different aspects of your business model and make sure all the pieces fit together. Steve Blank is a pioneer in The Lean LaunchPad which has been taught to entrepreneurs across the world and at major universities like Stanford, Berkeley, and Columbia.This interactive, step-by-step guide isn’t some high level courseware or general business tips; but a comprehensive, real-world process for putting together proven pieces of a successful business model. For a more in-depth exploration of these main concepts you can read The Startup Owner's Manual or sign up for Udacity's "How To Build A Startup" Course.
You can implement the steps within this guide right now to:
- Understand Business Models and Customer Development - Steve has pioneered much of the work that has gone into developing the Business Model Canvas and Customer Development. Experience first hand how these elements fit together in a successful business and how you can use them to build a startup.
- Analyze Your Customer Segments - Knowing the profile, problems, and expected advantages of your potential clients will help form your product and marketing strategy. Steve helps you take a very granular approach to understanding their “pains” and desired “gains”.
- Build Customer Relationships - Steve will show you how to build customer relationships in both physical and digital channels - acquire, keep, and grow your user base.
- Create A Minimum Viable Product - The backbone of any successful startup, the MVP is the first iteration of the most basic set of features that will allow you to charge customers for the product they’ve always wanted - built specifically for them through the validated customer development process.
- Build Revenue Model - Steve helps you shape your revenue model by developing different revenue streams unique to each of your customer segments. This is critical to the financial health of your startup and what every investor wants to see developed.
- Interactive Content - Dozens of expert insight directly from Steve to help you get the most out of each step; authentic documents used by Steve in his lectures and consulting work many times over; and the benefits of the Accel.io platform to interact with others using the same guide.
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About the Creator
Steve Blank View
Steve Blank is a retired serial entrepreneur-turned-educator who is changing how startups are built and how entrepreneurship is being taught. He created the Customer Development methodology that launched the lean startup movement, and wrote about the process in his first book, The Four Steps to the Epiphany. His second book, The Startup Owner's Manual , is a step-by-step guide to building a successful company. Blank teaches the Customer Development methodology in his Lean LaunchPad classes at Stanford University, U.C. Berkeley, Columbia University and the National Science Foundation. He writes regularly about entrepreneurship at www.steveblank.com
Member Reviews
48 reviews
Reviewed on 2017-01-01 01:01:01
Thanks for the intro
Hope it help me with the first steps of my idea. Thanks
Reviewed on 2015-07-13 21:56:54
Wow, but short :) You're only sharing the tip of the iceberg;) ...you silverfox :)
Reviewed on 2015-05-27 14:08:00
Great Job Steve, A lot of die hard entrepreneurs would love this guide. I have an exciting project going on. Your guide is helping me to confirm my finding. Thanks, Peter Proctor from Huntsville, Alabama, Rocket City, USA
Reviewed on 2015-03-24 21:09:36
This is a great introduction with illustrations and simple language for a newbie entrepreneur
Reviewed on 2015-03-03 03:43:58
I own your book The Startup Owner's Manual, but I love this quick, concise, overview. After 2 years and earning my MBA, I wish I had found you first. I could have not only saved myself lots of money and time, but I would have launched my business 2 year sooner! Thanks for the wonderful offering.
Reviewed on 2014-11-17 10:37:13
Very good quick summary of the larger body of work and wide range of materials that Professor Blank has developed to redefine how we understand and implement startups.
Reviewed on 2014-08-24 05:04:44
Dear Gentle man, your suggestions like customer development process, customer validation, these are very good to develop my skills and testing my strengths and loopholes. At present I am started your guide it is awesome.
Reviewed on 2014-06-28 20:31:03
to the point, but doesn't blow my mind. better tools are available but usually cost you 2 years of intense studies and tens of throusands of dollars. does the job but could have been better if it included cases - anyways author made a trade-off and went for optimal "bite-size" I respect that, but I prefer longer posts and a little (optional) case to it just to see the mechanics at work and memorize it that way.