How to Market Your Business on Pinterest

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Think Pinterest is just for crafts and recipes? Think again. In this quick, easy-to-read guide, you'll learn how to leverage Pinterest as a strong marketing tool for your business.

We'll cover all the steps to building a successful Pinterest presence. It's all here - in clear, simple text and logical steps:

A brief history of Pinterest: how, when, and why it started, and how far it's come since

Determining whether Pinterest is right for your business, and what it can do for you

Setting up your Pinterest business account and configure your profile

Creating boards on your Pinterest account

Choosing multimedia to pin (images, videos, quotes, infographics, audio, and slideshows)

Maximizing traffic with proper image sizing, rich pins, and keyword-optimized descriptions

Boosting pin visibility through cross-platform marketing and "Pin It" buttons

Engaging with the Pinterest community by responding to comments, following influential businesses, and setting up group boards

Whether you sell widgets or whitewater rafting tours, you can benefit from Pinterest's immense popularity and content-rich strategy. The steps in this guide will give you a solid head start.

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